I’ve got to be honest – I think the National Lottery’s adverts are typically awful. Usually nonsensical, always farcical, they completely fail to capture my imagination or attention. You can imagine my surprise then when I saw their latest “First Thing” campaign.
I loved it! Now that is something you can believe in, something that just might actually happen. Its genuinely atmospheric and funny to boot, plus it poses a real question – what’s the first thing you would do?
Their previous campaign of “what would you do to win”, followed nonsensical ideas like get-a-tattoo-of-your-ex-boyfriends-name-on-your-face. The essential problem with this campaign was that doing something silly or embarrassing to win the Irish Lotto is not an option for people in real life. Therefore this ad failed. However, what’s the first thing you would do, is poignant.
So, let me ask you – what’s the first thing you would do if you won the Lotto?
Let me know below…personally, I would get drunk. Cheers!